UP TO DATE (Fabric shopping)

I have been finding it very difficult to keep up with blogging, but i thought i will try again and update with everything I have been doing.

In week 2, in the morning session we went through 5 presentations, from a random selection.

In the afternoon we went off to do do some fabric researches. Went and vissited various fabris stores in central london.

FABRIC SHOPPING-

I visited MacCulloch & Wallis

I fud some beautiful natural colour leather and suede.

Cloth House

I found various fabrics that i liked from seer fabrics(chiffon) to furr and textured fabrics

Broadwick Silks

I liked this grey silk

The Silk Society

the texture of the chiffon oragnza is tuff but looks very soft.

Liberty

Most of the fabrics were printed which follows the trend.

John lewis

I found a satin chiffon...the fabric is soft and sheer, i haven't seen this fabric anywhere else.

I found the trip to these fabric shop usefull, also vissited sheperds bush and wimbledon sewing centre.

Karl Lagerfeld

Not only is Karl Lagerfeld the most famous fashion designer in the world, he is also revered as the industry's resident Renaissance man. With his signature white ponytailed mane, black sunglasses, fingerless black gloves, and skinny jeans, Lagerfeld's public persona is so expertly honed, it can verge on the cartoonish—until you look at his towering achievements.  In addition to being an accomplished fashion photographer and running his own publishing imprint, Edition 7L, Lagerfeld also serves as the creative director of Chanel, his eponymous label, and Fendi. (Until 1997, he was also simultaneously the creative director of Chloé.)  Lagerfeld began his career at the fur and leather house Fendi in 1965, when the family behind the brand hired him. Having worked in the ateliers of Pierre Balmain and Jean Patou, he quickly set about designing the famous double-F logo, which to this day remains a luxury status symbol.  Lagerfeld launched the house's first ready-to-wear fur collection in 1969, putting Fendi at the forefront of fur innovation. Treating the material more like a fabric, he reshaped the stiff and heavy traditional coat into lighter, more wearable styles. In 1977 the house debuted womenswear, also designed by Lagerfeld. Fendi continued to diversify throughout the eighties and nineties, expanding into menswear, denim, fragrance, and gifts, all under the direction of Lagerfeld. After more than 40 years of collaboration, the label continues to push boundaries under Lagerfeld's guidance. Case in point: For Fall 2008 Fendi sent glowing furs gilded in 24-karat gold down the runway, a first for the fashion industry.

Current collection Spring 2010 RTW

MILAN, September 27, 2009

By Sarah Mower

It's the season of wispy fabric, ivory and ecru, off-pastels, and fraying edges. At Fendi, all that was going on, with an added Parisian lingerie twist. It looked as if Karl Lagerfeld had drawn from his French vocabulary to make a cream silk high-necked playsuit (part classic blouse, part romper) and a dotted tulle shirt with a frilled triangle bra beneath. Thankfully, it didn't slip completely into the clichés of boudoir (hypersexy is not the mood). That's because of the more rough-hewn elements—say, a pale blue linen sarong, wrapped like a simple piece of raw-edged fabric around the body—and the incredibly luxurious Fendi craftsmanship. The latter was apparent in a couple of pairs of chamois-fine pants and the puffy, feathery collages of leather on the shoulders of a tulle jacket. As for bags? There were a lot of wood-handled ones that came with the odd device of a snap-on fabric cover—could be linen with a flower-embroidered edge, could be needlepoint. If it was hard to see the utilitarian value in those, that's nothing to the two evening clutches made of completely transparent Perspex, with beveled edges. They were, of course, empty, because it would ruin their beauty to carry anything in them. Nevertheless, they were almost the most eye-catching thing in the show.

Past collection Spring 2000 RTW

MILAN, September 30, 1999

By By Armand Limnander

Karl Lagerfeld presented one of the strongest collections of the season, propelling Fendi once and for all into the center of the fashion limelight. Their trademark accessories--snakeskin baguette purses, acid-colored totes and luxurious foulards--were impeccable as usual, but it was the clothes that took over the stage and captivated the audience. Lagerfeld toyed with the interaction between soft, flowing fabrics in feminine colors and shapes, and the hard-edged glamour of a Halston-clad Studio 54 diva. The result was an innovative, perfectly balanced silhouette. One-sleeved cocktail dresses, shiny patent leather with lace detailing, logo-emblazoned suits, sexy chiffon dresses, enormous driving sunglasses and futuristic metallic heels make up the wardrobe of the modern Fendi woman--a sophisticate who feels equally at home sipping cocktails at a garden party in Milan, attending a gala in New York or nightclub-hopping until dawn in Los Angeles.

LABEL OVERVIEW- FENDI

Originally a furrier and leather-goods company, Fendi is globally known for unabashed extravagance. Started by Edoardo and Adele Fendi in 1925, the business was handed down to their five daughters until Karl Lagerfeld came aboard to share designing duties in 1965. He launched the house’s ready-to-wear lines in 1977, creating glamorous womenswear and classically tailored menswear. Still perhaps best known for its logo-laden accessories (thanks in part to Carrie Bradshaw), Fendi consistently produces some of the world’s most coveted “it-bags,” including the “baguette” (designed by Silvia Venturini Fendi) which debuted in the nineties and remains a hot commodity. The double-F logo was created by Lagerfeld in the sixties, and shaved into Kanye West’s hair several decades later. In the fall of 2007, Lagerfeld staged a fashion show atop the Great Wall of China—at a cost of $10 million.

STATUS

Established, Household Name

CLIENTS

Kate Moss, Rose McGowan, Lindsay Lohan, Kate Bosworth, Thandie Newton

OTHER PRODUCT LINES

Beauty, Eyewear, Fragrances, Home, Handbags, Shoes

OWNED BY

LVMH Louis Vuitton Moët Hennessy

ADDRESS

Via del Leoncino, 5

Rome, Italy 00187

39-06-334501

WHERE TO BUY

Fendi, Barneys New York, Bergdorf Goodman, Saks Fifth Avenue

RELATED WEBSITES

• Fendi (Official)
• Style.com: Fendi (Media)
• Wikipedia: Fendi (Other)
• Facebook: Fendi (Other)
• Glam: Fendi (Media)
• Men.Style.com: Fendi (Media)

• Fendi
  
  DESIGNED BY
  Karl Lagerfeld, 1977 - Present
  SHOWS IN
  Milan
  COLLECTION TYPES
  RTW, Resort
  SIMILAR CLIENTELE
  Versace, Gucci
  STYLES & TAGS
  Buyers' Favorite, Furriers, High Society, Italian
  
  
• Fendi Menswear
  
  DESIGNED BY
  Karl Lagerfeld, 1977 - Present
• 
  SHOWS IN
  Milan
• 
  COLLECTION TYPES
  Menswear
• 
  SIMILAR CLIENTELE
  Gucci, Versace
• 
  STYLES & TAGS
  Furriers, High Society, Italian
  

Design

• “Fendi's back-to-its-roots manifesto was played out on both the runway (the hip-hop aristocracy became a Fendi front-row fixture) and the big screen. Fendi created 30 furs for the James Bond film Die Another Day; in Evita, Madonna wore Fendi furs that recreated Eva Peron's original wardrobe. Francis Ford Coppola turned to Fendi for his epochal The Godfather, while Michelle Pfeiffer wore the brand in Martin Scorsese's The Age of Innocence.”
  —Jamie Huckbody Harper's Bazaar 
• 
  
• “I am not blasé, and I only believe in the next collection. I am never satisfied with myself and that is what keeps me going—I have no post-satisfaction.”
  —Karl Lagerfeld New York Look 
• 
  
• “My feelings on fur are the same feelings I have for any other material such as wool or silk. It is one of the most natural, organic materials we can get. It's incredible how things change: not long ago everyone was into synthetic fur. Now they've realised it's made with dangerous chemicals and that it's no good for the environment.”
  —Venturi Fendi Harper's Bazaar 
• 
  
• “Fendi's back-to-its-roots manifesto was played out on both the runway (the hip-hop aristocracy became a Fendi front-row fixture) and the big screen. Fendi created 30 furs for the James Bond film Die Another Day; in Evita, Madonna wore Fendi furs that recreated Eva Peron's original wardrobe. Francis Ford Coppola turned to Fendi for his epochal The Godfather, while Michelle Pfeiffer wore the brand in Martin Scorsese's The Age of Innocence.”
  —Jamie Huckbody Harper's Bazaar 
• 
  
• “I am not blasé, and I only believe in the next collection. I am never satisfied with myself and that is what keeps me going—I have no post-satisfaction.”
  —Karl Lagerfeld New York Look

Trying to figure this out

Hi everyone, this is interesting lol, I have seen other people create amazing blogs and never attempted to do my own even though I have been intrigued to try it out. So here I am taking a chance on this. Excited but confused lol, but I figured this will help me to collect my research and show it to everyone else.

Well I like the concept of this module it seems fun as we are pretending to be working for our individual designers. Its a great experience as you do get the feeling that your really working for the designer.

I will be looking at FENDI.....

To tell you the truth all I know about FENDI is the inverted FF logo, Karl Lagerfeild and they are amazing with the hand bags, so I have a lot to look into lol