LABEL OVERVIEW- FENDI

Originally a furrier and leather-goods company, Fendi is globally known for unabashed extravagance. Started by Edoardo and Adele Fendi in 1925, the business was handed down to their five daughters until Karl Lagerfeld came aboard to share designing duties in 1965. He launched the house’s ready-to-wear lines in 1977, creating glamorous womenswear and classically tailored menswear. Still perhaps best known for its logo-laden accessories (thanks in part to Carrie Bradshaw), Fendi consistently produces some of the world’s most coveted “it-bags,” including the “baguette” (designed by Silvia Venturini Fendi) which debuted in the nineties and remains a hot commodity. The double-F logo was created by Lagerfeld in the sixties, and shaved into Kanye West’s hair several decades later. In the fall of 2007, Lagerfeld staged a fashion show atop the Great Wall of China—at a cost of $10 million.

STATUS

Established, Household Name

CLIENTS

Kate Moss, Rose McGowan, Lindsay Lohan, Kate Bosworth, Thandie Newton

OTHER PRODUCT LINES

Beauty, Eyewear, Fragrances, Home, Handbags, Shoes

OWNED BY

LVMH Louis Vuitton Moët Hennessy

ADDRESS

Via del Leoncino, 5

Rome, Italy 00187

39-06-334501

WHERE TO BUY

Fendi, Barneys New York, Bergdorf Goodman, Saks Fifth Avenue

RELATED WEBSITES

• Fendi (Official)
• Style.com: Fendi (Media)
• Wikipedia: Fendi (Other)
• Facebook: Fendi (Other)
• Glam: Fendi (Media)
• Men.Style.com: Fendi (Media)

• Fendi
  
  DESIGNED BY
  Karl Lagerfeld, 1977 - Present
  SHOWS IN
  Milan
  COLLECTION TYPES
  RTW, Resort
  SIMILAR CLIENTELE
  Versace, Gucci
  STYLES & TAGS
  Buyers' Favorite, Furriers, High Society, Italian
  
  
• Fendi Menswear
  
  DESIGNED BY
  Karl Lagerfeld, 1977 - Present
• 
  SHOWS IN
  Milan
• 
  COLLECTION TYPES
  Menswear
• 
  SIMILAR CLIENTELE
  Gucci, Versace
• 
  STYLES & TAGS
  Furriers, High Society, Italian
  

Design

• “Fendi's back-to-its-roots manifesto was played out on both the runway (the hip-hop aristocracy became a Fendi front-row fixture) and the big screen. Fendi created 30 furs for the James Bond film Die Another Day; in Evita, Madonna wore Fendi furs that recreated Eva Peron's original wardrobe. Francis Ford Coppola turned to Fendi for his epochal The Godfather, while Michelle Pfeiffer wore the brand in Martin Scorsese's The Age of Innocence.”
  —Jamie Huckbody Harper's Bazaar 
• 
  
• “I am not blasé, and I only believe in the next collection. I am never satisfied with myself and that is what keeps me going—I have no post-satisfaction.”
  —Karl Lagerfeld New York Look 
• 
  
• “My feelings on fur are the same feelings I have for any other material such as wool or silk. It is one of the most natural, organic materials we can get. It's incredible how things change: not long ago everyone was into synthetic fur. Now they've realised it's made with dangerous chemicals and that it's no good for the environment.”
  —Venturi Fendi Harper's Bazaar 
• 
  
• “Fendi's back-to-its-roots manifesto was played out on both the runway (the hip-hop aristocracy became a Fendi front-row fixture) and the big screen. Fendi created 30 furs for the James Bond film Die Another Day; in Evita, Madonna wore Fendi furs that recreated Eva Peron's original wardrobe. Francis Ford Coppola turned to Fendi for his epochal The Godfather, while Michelle Pfeiffer wore the brand in Martin Scorsese's The Age of Innocence.”
  —Jamie Huckbody Harper's Bazaar 
• 
  
• “I am not blasé, and I only believe in the next collection. I am never satisfied with myself and that is what keeps me going—I have no post-satisfaction.”
  —Karl Lagerfeld New York Look